First Impressions of Salesforce Einstein
- johndagnew
- Jan 5, 2017
- 2 min read
On December 8th I attended the Salesforce Essentials for Sales Performance event in Dallas. Two moments, in particular, stood out:
1) The potential of Einstein (Salesforce.com’s AI tool), and
2) The presentation of Colleen Francis, author of Nonstop Sales Boom and the keynote speaker. Among other things, she spoke about the expected velocity that prospects want in responsiveness from the firms they are considering. Hint: It’s really important to get back to people quickly. I’m reading Nonstop Sales Boom now and will share my thoughts in a follow-up post, but for now here are my thoughts on Einstein.
The stunning pace of improvement in AI that we see evidenced in things like Google Translate and self-driving cars is about to hit the sales environment in a big way with Einstein. How would you like to know when the best time is to reach a specific prospect? Would you like to know which method would be best for that specific person (phone, email, text, etc.) based on time of day, day of week and any other data available? How about if you are about to hit send, and the system asked if you would like to have it delivered immediately or deferred until the optimal time, based on the likelihood of a positive result? That’s just one example.
From Salesforce.com:
What does AI for CRM look like? Imagine being able to capture real-time signals, wherever they occur — from a customer’s support request to a prospect’s tweet. Then imagine being able to analyze every data point, pulling together data from Salesforce, external sources, and the Internet of Things to create a complete view of every customer. This, in turn, enables us to predict the best next sales, marketing, or service interaction for each customer, and then automate everything from routine tasks to real-time customer engagement. It’s a whole new way of connecting to your customers and prospects, with intelligence powering a new era of customer success.
For an overall primer on AI, my trusty source a16z.com presents this: AI Deep Learning Machines
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